Updated: Aug 25
Attending business expositions is a great way of promoting your brand, networking with those in your industry, and appealing to professionals and private individuals alike. While the last year has been understandably tough for business conventions and the companies that manage them, it seems that late 2022 is going to be the time when these events kick back into full swing.
This means that now is one of the best times in recent memory for you to attend and make an impression with your brand. You’d be surprised just how many people are willing to take a chance and see what your business has to offer, provided you give them an honest assessment of what you do and why you’re important.
But no matter if you’re there to promote a product, announce your new subscription service, or just allow your audience to get a hands-on experience with the value you provide, it’s important to consider how you’ll make a lasting memory.
A great method of achieving this involves giving out quality merchandise proudly bearing your logo and brand information. Not only will this spread far and wide, but if the product is good enough, people will associate your business with quality, durability, and usefulness.
We’d like to make the case for investing in canvas tote bags in order to fulfill all this and more. Here’s why:
Canvas tote bags are durable, quality, and always useful:
Canvas tote bags are built to last. Custom embroidered and printed branding can look fantastic upon this kind of material, totally preventing the usual wear and tear that may come from other screen printed merchandise, such as t-shirts.
Canvas bags are also usually military-grade in terms of how effective they are at carrying goods, meaning that they are sure to be high quality and will stand out among other bags someone may use not only as merchandise but as part of their general daily life. That’s a great benefit for your brand to associate itself with.
Outshine any other merchandise given at the exposition:
If other bright businesses get the idea to print their own merchandise in preparation for the event, and give it out in record numbers, where are the audience supposed to store it? Odds are, they’ll either wear accessories or, more likely, place them in a bag. Your custom canvas bag will be a perfect place, not only giving you the chance to totally cover all other brand names at the event, but serving as a must-use item for attendees to practice convenient storage, now and at future events, too. It’s not hard to see how that could be thoroughly beneficial to your firm.
Purchase in bulk and save cash!
There’s no reason why you need to spend way too much in getting your merchandise prepared. Purchasing canvas bags in bulk is totally doable, and this could even offer you a neat discount. This can serve as a cost-effective means of lead generation at the event (“subscribe to our newsletter, and we’ll give you an awesome tote bag!” - etc).
Tote bags also take up little space, are easy to store on top of one another, and are designed to withstand travel. This means they serve as the perfect merchandise no matter how many events you intend to be part of.
With this advice, you’re sure to see how canvas tote bags are the perfect merchandise for attending any business expo.
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